SEO Tip – Increase Your Traffic by Optimizing Images
March 25, 2018
March 25, 2018
Here's the scenario: You're searching for information on the most poisonous spider in the world, the brown recluse, which you've recently learned has been found in an area near your home. Desperate for information that may help you protect yourself and your family from the dangerous arachnid, you type in "brown recluse" in a search engine bar. As the information is populated, several articles on the effects of the spider's poison, the origins and known locations, or other subjects pulls up, looking very promising. Then there are the pictures. Lots of pictures of the huge, brown and black spider and even the damage its bite inflicts on the human body. Which of the two would draw your eye?
Most likely, you would immediately move your cursor over the picture, possible exclaiming something like, "Gross!", And would possible spend the next few minutes sharing the images with your friends and coworkers.
Recent studies on the browsing habits of search engine users confirm that people will keep information through pictures more than 30% faster than with regular text. Why would someone knowingly skip over interesting pictures like graphs, charts and other images, in favor of reading a full-length blog post on the subject? Some just might, but most will not.
Image searches account for hundreds of millions of searches on Google everyday. By optimizing the images on your site, you can tap into this market and begin a new side of Search Engine Optimization for your company.
Here are a few ways you can optimize your images to generate traffic.
Name the Image Correctly: An accurate name that describes the picture in brief, simple language is important, and will ensure that your image is rolled up in a relevant search.
Use Keywords: Keywords are another important factor. Properly describing the image with keywords and alternate keyword tags will increase the power of your photo and increase its searchability.
Place Images Near Relevant Content: The best location for an image is surrounded by relevant content, like in a blog post. This will increase the organic ranking of your photo within search engines.
Optimizing your photos can be a great source of traffic for your site! These simple guidelines take very little time to implement, so start following them today to get the results you're looking for.