SEO Tip – Use Content and Inbound Marketing to Your Advantage
March 25, 2018
March 25, 2018
Instead of cold calling, why not look for an effective way to get the customers coming to you for a change?
Outbound online marketing strategies are not exactly obsolete but online inbound marketing techniques are certainly much easier to succeed with – if you do it right. Inbound marketing helps you do marketing and SEO together.
Instead of doing the online equivalent of cold calling and banging on doors, inbound marketing helps people find you. Instead of banging on other doors, people could be knocking on your door. SEO can help you substantively, especially if you do it with strong marketing techniques built in to your optimization approach. And the great news is that a bit of effort can pay off repeatedly.
A big part of succeeding with inbound marketing objectives sharing information online. Making information available to potential customers is the way to go in the information age where consumers use the information that they find online to help them make their purchasing choices.
There are many ways to use information to help your site get found. Much of the world of SEO is built on the basic concept of content marketing. By creating and offering content, you've got an opportunity to market to interested people and build a relationship with them. Content can be shared via your site and via many web 2.0 properties. It can also be syndicated so that it can be spread far and wide – increasing the eyes that will land on it.
Press releases, SEO articles for content sites, and blog posting are all good approaches to take. Provide information and then work to get the visitor to your website through your byline. Do not forget keyword rich anchor text to help you increase your page rank.
Tip: Make the Info Keyword Rich
Keyword richness that is done carefully online can be very beneficial. But there's a fine line to walk between keyword rich and keyword stuffed so do not make keyword optimization your primary objective when working on inbound marketing. The best approach to take is to be informative first and think SEO second.
Keyword integration into the title, the headers, the text, and optimization of various tags on the page can all help your article get found. Making it rich with good and informative content will also help the content get acted upon and shared with others. Strategic positioning of content is also important.
Strive for Opt-In Info
When people do find you through your optimized inbound marketing efforts, make sure you do not lose out on the opportunity. Strive to get people to opt in to receiving future communication from you. You can do this multiple ways, such as by offering something in exchange for a reader's opt-in to your newsletter.
Then you'll have the opportunity to drip-feed future info to that potential customer that could either gradually bring someone close to a sale or that could even convert them to a buyer over and over again.
If results are great, lather, rinse, and repeat. If not, tweak, test out, and analyze again. You may opt to change your SEO strategy or to do more of the same but another big benefit of inbound marketing techniques is that they're easy to measure, especially when compared to 20th century marketing that took a long time to plan and execute and an even longer amount of time to measure.
When doing inbound marketing efforts as part of your SEO strategy, a careful approach is smart. Carefully crafted purposeful content placed in the right online places could do great things for the success of your website. If you need help crafting an SEO approach that will work and help you get people queuing up to do business with you, an SEO company would be happy to help. They can help you create great informative content and they can position it online in places and in ways that will help you get found.