When most SEO specialists think of link building, they think of backlinks. But, there are two components to an effective link strategy if you want to drive optimum traffic to your website or blog. What are they? Backlinks and anchor text linking.
What are Backlinks?
Backlinks are links from other websites and blogs to your online presence. In essence, backlinks are akin to a popularity contest. The more of them you have pointing to your site / blog, the more popular it becomes with search engines.
After all, if so many sites link to you – even though you may not link to them in return (this is known as reciprocal linking) – then your site must contain some good info, right?
Backlinks set your site up as an authority, and this is why so many webmaster, search engine optimization specialists and internet entrepreneurs spend so much time trying to get a lot of them.
Search engines adore sites with a lot of backlinks.
How to get more backlinks tip: Getting quality backlinks starts with quality content. Think – what is it that makes web surfers want to share (ie, link to) something they've read? They connect with it. If it is informative, give the reader an "aha!" moment, is funny, touching, etc. It should evoke some type of emotion.
Whether that emotion is a light bulb educational moment, a silent tear streaming down a cheek or a rip-roaring laugh, if it moves the prospect, it will most likely get shared!
Remember, backlinks start with good content. Professional SEO copywriters and internet marketing firms provide this type of content.
Why Anchor Text is Important
The second component of a successful link strategy is properly using anchor text when hyperlinking. What exactly is anchor text and anchor text linking?
The words and / or phrases that you make a clickable link (a hyperlink) on your site / blog are called anchor text. These words literally "anchor" the link beneath. Search engines use anchor text to help discern what a site / page is all about. So you want your top keywords to be used as often as possible as anchor text.
Anchor Text Rule of Thumb: Try to stay away from hyperlinking the phrase "click here." Always, always, always try to make your hyperlink a relevant keyword phrase.
SEO Tip Food for Thought!
Eighty-eight percent (88%) of adult online shoppers conduct some form of online research before making a purchase on the web, and Internet search engines, used by 67% of these shoppers, are the most popular research tool. [ Source: icrossing Inc.]
By gradually employing linking strategy, your site can be among the top results.
Source by Yuwanda Black