SEO Tips – Titles and the Passive Voice
March 25, 2018
March 25, 2018
In doing SEO copy, there are some tricks that may not seem obvious at first, but when you learn about it, it all makes sense. Here are some tricks that can help your SEO, some may be obvious, while others may not be too obvious. What you want when writing SEO copy to help drive traffic to your site is get the reader's attention. This will ensure that they go back and read through the whole article by clicking on your link.
So with this, it is obvious that what you need is a good title. We've all been taught in school that a good title greatly improves the chances that you're copy will be read. But what makes a title great? Sometimes a simple one will suffice, while sometimes long high-faluting titles do a better job. It's knowing when to use which is the key. But since this is a business, what we need is something more effective, something that is not all too obvious that many people take it for granted.
The basics of SEO teach us that keywords placed in the right places will help a lot. When it is in titles, it is best to put the keyword in it. But sometimes it can be difficult. Another tip here is to use the passive voice. For example, the keyword is "red ball." In the active voice, a title will be "John Throws The Red Ball," while in the passive voice it's "The Red Ball Is Thrown By John." What is the significance of this?
The keyword is at the beginning of the title. What this means is, people who just scan for a certain keyword will notice the keyword "red ball" in the beginning than if it was placed at the end of the sentence. This means more opportunities that it will be clicked to be read the whole way through. See where I'm going here? So when you are writing SEO copy, try to make a good title in the passive voice. This ensures that your keyword will be read first by people, especially in search engines where often times not the whole title can be read.