Using search engines (such as Google, Yahoo, and Bing) is the most common way web users find anything on the internet. So, if you want to increase your site's traffic, you have to make sure that your site is search engine friendly. The process that needs to be done in order to achieve this is called Search Engine Optimization (SEO). Operating without SEO puts you and your site at a disadvantage, especially if you are running a business site. This is no time to be left behind. The following article presents some SEO tips that can help boost your site's traffic.

Site Structure

Well-designed and organized websites with a hierarchical rank higher in search engine results. It is recommended that you use Content Management Systems like WordPress and Drupal. These help you organize your content so that you have a clean and optimized site. Simple and easy-to-use navigational tools will not only make your site more user-friendly, it will also make it easier for Google's robots to crawl through it.

It is also imperative that you use descriptive links in your site's pages. For instance, instead of placing a click here link, you should put in the link's title instead like this: Information . This will make it more fluent and natural. Otherwise, Google may mistake it as spam.

Site Content

Content is very important as it is central to your site's success. You should make sure that your site's content is regularly updated and not when you just feel like it. This will ensure that your rank higher on search engine results.

Now, some people usually complain that they have nothing to write about. Of course, you could not be more wrong. There is a ton of topics one can write about. One surefire way of solving this problem is by checking the comments and questions section on your site. This will help you find out what your customers want to know and at the same time give you something to write about.

Needless to say, you have to make sure that the information you post is accurate and well-researched. The quality of information is paramount since this is what keeps your customers coming back. Bad content is much worse than no content.

Social Sharing

People spend more and more time in social media sites like Twitter and Facebook. Information can be shared by clicking a simple button. It is the technological revolution of our time. This is why you have to make sure that you have social sharing options on your site. Social sharing should be a part of your site's marketing strategy as the social network connects you to a much wider audience.

These are just some basic SEO tips to help your site get better traffic. Following these tips will certainly help you get better rankings. These will also ensure that your business is able to reach out to a much larger audience.

Source by Jose Victor M Jayme