SEO on Page Optimization – Top 10 Tips
March 26, 2018
March 26, 2018
Meta tags are one of the most important factors to consider when optimizing a website for the search engines and a lot of consideration should be used before implementing.
Heading tagsconsist of h1, h2, h3 and so on. Most search engines read the content and pick out these headings, as they will see these to be important to your website. It is important to include your first heading as a h1 tag and place as close to the body tag as possible. As you may already of worked out you should try and place keywords into this heading and the following headings. | TIP | create headings in a hierarchy for instance h1 should come first then h2 and so on.
Your homepage should include some textual content, giving you the option to show the search engines and viewers what your website is all about and to promote the search engines to index you for your relevant category. Your content should be kept short but not too short as to make it look keyword stuffy. Make sure you highlight some keywords with the BOLD tag and place some keywords in hyperlinks, that link internally to other pages (this will strengthen your internal linking structure).
Nofollow links indicate to search engine spiders not to follow the link out from your website when crawling.
Robots.txt is a file that tells the search engines what directories on your web server it should crawl and which to ignore. This enables you to aid the SE's in successfully crawling the important content and leaving the irrelevant content uncrawled. This is helpful to SE's and one good turn for another.
There are two types of sitemaps, one for your visitors and SE spiders and one for just SE Spiders. The first sitemap is one that is a page on your website that holds the links to all pages that exist on your website, just like an index page in a book. Visitors can use this to navigate and Spiders use this to follow pages in your website and again strengthens your internal linking structure. The second sitemap is a XML file that is uploaded to your web server and is used by SE's to index as many pages in your website as possible. | TIP | Place a link to both files from your homepage in the footer to aid the SE's in finding them.
Images have an attribute called ALT, which should be used for accessibility purposes, but should also be used so the SE's can understand what the image is as with current technologies the images on your website can not be viewed by SE Spiders but the code side can be. Again use some keywords in your ALT tags.
When planning the structure of your website try and include your keywords within the pages (ie http://123safishing.com/shimanoreels.html)
If you have not already registered your domain name then great … Register one but try and include a keyword in your domain (ie http://www.123seafishing.com)
Making changes to your website, be itending pages, adding new pages etc is good practice as this keeps your visitors interested and shows the SE's that your site is not dormant.