To help achieve good rankings, you need content on a webpage. Content on a webpage is so important for search engines. When search engine spiders crawl your webpage, they are looking for the keywords in the content on the page that the visitor has typed into the search engine. If the content has the keywords used in the webpage, and they exactly match the chosen search words, the search engines will recognize the match and will result in better page rankings.

This process of SEO is referred to as On Page SEO. You are writing the content on the page to match with your targeted keywords. By using your keywords in the content, ensuring that they have a good level of density and are not over used, it should assist you with better page rankings.

Many internet marketers forget the value of content as part of SEO. Content will help providing you use in the content the keywords that you place in the title of your webpage, description and keywords. Your content can be the best information ever, but if you only use your keywords once in the content on your page that has 500 words on it, chances are the page rankings will not be good.

To help achieve this, you have to try and aim for between 2-5% keyword density in your content. Content that has more than 5% keyword density can be considered as spamming and your page may be ranked low for this reason.

To help achieve good content rich pages, and extremely better page rankings, there is a formula. With every page, I check the content before publishing by first checking the number of words in the content, then counting the number of times a keyword appears in the content. Once I have established this, I then divide the keyword amounts by the total and multiply by 100. This will give me a percentage amount based on how many times the keyword appears in the content. If it is more than 5% or less than 2%, I change it.

Content and the amount of times the chosen keyword appears is so important. By using your keywords no more than 5% in your content and it reading naturally, will help assist your on page SEO work result in better page rankings.

Source by Chris Gilmour