To make your effective presence online- what you need is an attractive website that will certainly come at the very first page of major search engines. And particularly for these two important things what is needful for you is attractive Web Design and effective SEO acronym for Search Engine Optimization. So for your success in Web marketing, they must go hand in hand.

Now what is SEO?
The term is associated to the use of different techniques to improve a site's ranking in search engines and thus to boost and accelerate website visibility. Actually SEO is a technical part of Web Marketing that helps a website to get good rankings in search engines and then helps to attract more visitors.

Now we should learn its contour: How it is done.
SEO incorporates three major steps:
1. Keyword Research & competition Analysis
2. On-Page Factors
3. Off-Page Factors

1. Keyword Research & competition Analysis
Keyword research is the process of unveiling and selecting the appropriate keywords for your site that enables you to determine which keywords have good traffic volume and which keywords are relevant for your site. It closely means undertaking a painstaking investigation or research work to discover what terms people frequently search for, how often, how many times per month or year, global and local search and which other sites appear for those terms. You can feasibly expect a return on optimize your site accordingly.
Get it in a wrong way you may not have a chance at the first few SERPs.

For example if your site is related to Web Design and SEO Services the relevant keywords for you may be like that:
Cheap Website Design Company, Website Designers, Cheap Website Designers, Search Engine Optimization Company, Cheap Online Marketing Company, Website Designer Search Engine Optimization Agency, Cheap Website Design, Web Designing Services, Web Designing, Affordable Website Designing, SEO Services, Search Engine Optimization Services, Affordable SEO Services, Cheap SEO Service Providers.

Now make search: which are the relevant keywords for your site and which have less competitors which people might use for their search. Make a combination of all these things and the tips mentioned above you should come to a conclusion for your keyword selection.

We use different tools for searching the keywords and much preferred among them are the free and best tools like:
1. Google AdWords Keyword Suggestion Tool
2. Word tracker keyword tool

Source by Suman Kumar Jalal