On-Page SEO – Know the Tricks to Enhance Your Page’s Ranking
March 31, 2018
March 31, 2018
Search Engine Optimization is the requirement of an online business as most of the businesses want their websites to rank on the top pages of the search engines. The idea is to focus on an SEO strategy that boosts the ranking of a website. Hence, if someone initiates an online search by entering a keyword in the search bar, s/he is assayed with an extensive list of websites to halt. Possibly, your site can also make room for itself on the list, if your SEO strategy is foolproof.
The need for On-Page SEO gets intense for a website to flourish. On-Page SEO is a strategy that is applied to a site for enhancing its search ranking and also for attracting more visitors. The main aim of the article is to highlight on the specific on-page tricks that can add value to your website by boosting its organic ranking.
Page Title – My experience of a decade in the field reveals that the page title plays a significant role in the growth of a website. It is important for a page to have a unique title along with the inclusion of the main keyword in it. For example – If your article relates to On-Page SEO and your keyword is also the same, it becomes necessary to add the keyword to the title of the page. Just take a look at the title of this page. Here the main keyword is on-page SEO that is present in it. Hence, including the main keyword is the essence to optimizing the website.
Meta Title – Meta title tag is an HTML tag specifying the page’s title. Meta title and Page title are usually the same. Though Page title can be a bit long, Meta title cannot be longer than 60-70 characters. It targets the main keyword of the website and can be different from the page’s title.
Meta Tag – Indeed! The meta tag of a site is its bottom line. Relevant keywords must be used throughout the content in the form of meta-tags. Keywords are used in a way to describe the substance of the page for the search engines to index the website.
Meta Description – Meta description includes the short description of the matter in the page that must contain the main keyword. According to Google’s guideline, the description should not be more than 160-170 characters.
Keyword – It is important to make use of relevant keywords in the body of content. Keywords should be well-researched, and even the density must not exceed 1%-2% for avoiding stuffing of the same. Google seek for content that sounds natural and must be of high-quality. Hence, forced keyword in the body degrades the reading experience affecting the site’s ranking negatively.
URL – Again focus on designing a short URL that is descriptive, effective and compelling.
Apparently, an efficient on-page strategy is a key to the success of the online business.