Improve Your Website Copywriting in 1 Simple Step
October 2, 2018
October 2, 2018
Why do you have a website? Is it so you can have a soapbox from which to talk about yourself? Or are you looking to convince people to buy your products / services?
Odds are good you started your website to make money. To do that you need strong website copywriting that convinces visitors to become customers.
Improving your website copywriting begins with one simple step: stop talking about yourself and start talking about your customers. How do you do that? To begin, eliminate first person pronouns.
Does your website sound like this?
"Welcome to my website. I do the following things to help my customers blah blah blah …"
Writing like this makes you sound stiff and (worse) self-centered. Customer do not come to your website to learn about you; they come to learn about what you can do for them.
So, how are you expected to write for your website if you're not allowed to talk about yourself? Simple: replace all those naughty first person pronouns ("I," "me," "we," "our") with the word "you."
Wait a minute! "Welcome to your website. You do the following things to help your customers …"?
Okay, so you're also going to have to do some sentence restructuring and maybe rethink your overall message, but that's exactly the point. To create more engaging, customer-centric website copy you need to change the entire tone of your website to be more customer focused. For example, try something like:
"Welcome to such and so website. Here you will find services that help you do the following …"
Then describe each of your products / services in a way that focuses on how the customer will benefit from it.
There. You did it. You just created stronger, more persuasive copywriting for your website!