Keyword Density, Keyword Frequency And Their Importance
October 10, 2018
October 10, 2018
Keyword density is term that you can often come up in articles and blogs about search engine optimization. It is measured by the number of times a certain key phrase is being reiterated in certain text, taking into account the total number of words in that text. The result is given in percent and you can get it when you divide a number of key phrases with the total number of words. In example, if a key phrase is repeated 15 times in 500 words article that means that the keyword density is 3%. Keyword density is one of the important factors that influence how search engine spiders assess relevancy of your web page to the search phrase that some user entered.
The higher frequency of a key phrase in an article or web page will render it more relevant for that search term. That is also the reason why it is advisable to have searchable content on your landing pages and web pages. It is not to say that you should write an essay on each of your landing pages, as the search engine spiders place most weight on the key phrases that are repeated in the first two hundred words of your text. This includes the phrases in the navigation menus, headings, etc. Considering this fact, you need to make sure that you concentrate the greater number of keywords at the top of your article, so that both the readers of your article and search engine spiders can immediately tell what your content is about.
The search engine spiders are taking the following factors into account:
– Frequency of a keyword, or how many times has the keyword been represented in the article or web page. To be considered a keyword, a phrase needs to be repeated at least twice in a web page. Stop words 'the', 'a', 'and' etc., are not included in search engines, although they may be included in the key phrase.
– Keyword density is a measure that determines relation between a total number of keywords versus total number of words in an article. Optimal keyword density is between 3% and 5%. If you go over the upper limit, you risk to have your article or web page flagged for spamming and excluded from search engine results for that reason. Likewise, if your keyword density is too low, search engine spiders may not find your article relevant to the entered search phrase at all.