These search engines have these little critters called spiders who crawl the whole wide web looking for the most relevant content for their most demanding surfers. Without search engines, there is no traffic that you can call significant for your online success. Search engines direct a large amount of traffic to our websites and is also a most likely permanent traffic. We need to do our research and spend some time doing the marketing & optimization thing.

People can reach to your website in several ways, like via another link, word of mouth, friend referral, advertisement, flyers, business card with your web address on it, billboard, TV, magazine, you name it. But to be honest, the most traffic you will get from the major search engines. This is what is called organic traffic, being that is free. The real task is to manage to get your website optimized setup with on-page and off-page factors to make it acceptable to the search engine spiders. As you continue your online ventures, you will learn more and apply most of these techniques to your home page.

Establishing your website with the search engines is a major and almost difficult endeavor. You have to try to beat a monster like Google with all of their rules and algorithms that change almost every three months or at least yearly. Right when you are thinking that you are getting closer to beat this horse to death, they change the rules on you and it's back to square one again. Page ranking becomes very important and your best bet is to figure out what is working for your site, without damaging your reputation. The worst thing you can do is try to circumvent the system, which is pretty hard to do. Get to know the roads and do it right, just as the search engines want it and you will reap the benefits for a long time.

Online businesses completely ignore the fact that page ranking is one factor but is not all of it. Many businesses concentrate on one or two main keywords and forget about the other factors like design, title tags, description, link building, and so forth that will paint the complete picture. Attracting visitors by ways of search engine marketing is the number one goal because without traffic there will be no sales and there will be no profits. Not dealing with the different strategies to get those customers, will be very detrimental to your website.

When users end up on a website, they do not want to waste time and they want to go in and if they like what they see, they will stay around and if your product or service meets their needs, you have achieved your goal successfully . Your site must be optimized to be able to attract that visitor who depends on your offers will turn into an eager buyer and in the future your most loyal customer. There is something called a business plan which you will need to implement to establish yourself and in return you will get a flood of happy visitors. There are several SEO techniques which can make you an overnight success but believe it will take several overnights to get where you want to be.

SEO is not a bad word, it just means that there is a conglomerate of things that you will have to do, be it yourself or by hiring a professional to get to the top. Having a pretty site will not get you ranked, but rather applying the different techniques and being relevant about your content that will get you there. There is no easy way, but a conviction that hard work and determination will pay off one day. It's not only to go up the ladder but also maintain what you are doing everyday to keep you going. Learn, learn and keep learning because things happen when you do something today. Websites do not create rankings, actions that you take today will increase your visitors and so the ranking with it.

Source by Eugenio Rivera