Hiring a Freelance Copywriter for Your Website: Is It Worth It?
February 16, 2019
February 16, 2019
Website copywriting is a tricky subject. Do you tackle it yourself or hire a freelance copywriter? A great question with a simple answer: always hire a professional. Think about it: your words are almost all that stands between you and a new customer. You spend good money on other forms of advertising, so why scrimp on the copywriting? Hiring a good freelance copywriter will almost certainly save you money in the long run. Here's a simple truth about your website: ineffective copy with grammatical or spelling errors will cause you to lose customers. There's absolutely no doubt about that. And there's a good chance that the cost of that lost customer outweighs a few pages of copy written by a professional.
It makes no difference whatever your company website sells light bulbs or landscapes gardens, having a professional freelance copywriter write the text content for you is always worth it. Plus a lot of freelance copywriters offer flexible rates on a per-job basis, so you can be sure that you'll only pay for exactly what you need. A lot of freelance copywriters will also provide other writing services such as blog copywriting, sales letter copywriting, and even full brochure and eBook copywriting – so it's well worth your small investment.
Remember – pictures on a website can only do so much, it's the words that do the talking. If you work closely with a web design company, you might find that they will offer you a copywriting service as part of the package, and even promise to take care of SEO too. Whilst they will provide functional copy, you can not always be sure that they'll do a comprehensive job. After all, their focus will be split by definition. A professional freelance SEO copywriter is the ideal solution, simply ask your web design company to drop in the copy provided by the copywriter – easy! And with many freelance copywriters offering flexible rates based on job duration, you'll save some money too.
The final word here is simple – your website is very often the first point-of-contact with a new customer. This means it really matters how you portray yourself. Sloppily written copy which makes no effort to really sell your business will be ineffective – meaning you'll lose customers and therefore money. By simply asking a professional freelance copywriter to look over your site, you could save a huge amount of money and secure a lot of new business.