The Basic Aspects of Search Engine Optimization
March 27, 2019
March 27, 2019
Search engines have become one of the most important business tools available. By December 2010 over 200 million searches were being performed daily. Almost 90% of us use Google to find information.
Often, we know the URL of a website, but we still type the company name into Google. Because of this, it's vital for businesses who use the internet as a business tool to take the necessary steps to make sure that they are placed in the first few returns by a search engine.
The guys who do appear in the first few listings have not left it to chance – they're using SEO companies as part of their marketing strategy. SEO is tactic used to put website as close to the top as practical on the organic search results when internet users type in a search term in the search engine.
In basic terms, if you go to Google and look for "purple bananas" a site will appear first retailing your product – this is a consequence them having an effective SEO strategy.
To determine where a site appears, Bing and its peers weigh up two primary SEO items – onsite optimization and off page optimization.
On site optimization revolves around developing and often tweaking a site's code and content with a view to improve your organic rankings on the search engine return. The engines use spiders to crawl each page of your website. These spiders get a significant amount of information about each page. After a couple of months they give a page result ranking for your website. The spiders look for a few things – including the frequency with which keywords appear, the location of these in URLs, titles, and descriptions.
The most essential component of SEO is off site optimization and is based on acquiring incoming links. Building links means getting other sites to point towards your website. This demonstrates to the search engines that the sites linking to you consider your website is a valuable resource on the Internet.
The incoming links are effectively votes for your website. The greater the quantity of links you have, the better your rankings become. Lastly, there are two further things you should consider with link building: quality and relevance. The more relevant the content on the linking site is to your business the better – improved relevance can be achieved by adopting a keyword in the anchor text which contains the link to your site. A quality link will give you more link juice.