Social Media Advice: How To Get Started Using Social Media
March 28, 2019
March 28, 2019 by Evril
1. Define your social media strategy goals
Why do you want to invest your time and money? What is your goal and what do you wish to achieve? Generate SMART objectives and make sure that all your activities are connected to a minimum of three goals; specific, measurable, achievable, realistic or time-bound.
2. Plan your resource needs
How much time will be dedicated by you or a staff member into constructing your social media presence? If someone else will be involved in this process, will you need coordination? Describe your standard responses to the feedback which can be negative, positive or general. Find out which tools will be appropriate for you to effectively monitor your online social presence.
3. Understand social network cultures
Review what competitors and other businesses are doing on these networks and learn from them. Get involved in social media and try to understand the etiquette and rules for interaction. Read articles and blogs referring to your industry and improve your knowledge level.
4. Design an assessment plan
Define your criteria for success and your measuring process for each. Set up your tools for measuring these such as customer feedback, web analytics, or call centers.
5. Understand customer needs unrelated to buying
You need to understand what can make people engage in conversation. You may have online visitors who do not want to buy, what can you offer them? Determine which subjects drive the most conversations? Find out what knowledge you possess that can be valuable for the community.
6. Design an integrated communication plan
List ways in which each channel will promote conversation and sales messages. Take on-board social media advice and write down how this will work with other promotion tools.
7. Create relevant content
Compose relevant content which is of value for your online community. Incorporate this content within your business website so that your regular customers can gain benefit from it. Integrating content creation with SEO ensures that the content contributions towards increasing site visibility.
8. Recognize your key contributors and brand ambassadors
Examine your social networks to identify the key contributors. Interact with them and motivate them to become brand ambassadors. Utilize these people for spreading your messages by providing them tools for sharing your content on their social networks. Use personalized communication to engage with them.
9. Monitor, assess, react, adapt, evolve
Social media is a continuously evolving and the norms followed by communities keep changing with shifting patterns in people's requirements and desires. You need to stay with the mood. If your target audience lifts to other social media sites, change with them. If they need more or less interaction, adapt accordingly. You also need to evaluate your performance regularly against your goals and objectives for yourself. Use various sources to acquire information and identify ways for improving engagement. It is extremely important to keep checking your brand's repute and respond when there is a discussion you can influence or perhaps add value to. The most important thing is to never stop listening!