Brandable Domain Names – How It Works
March 30, 2019
March 30, 2019
When a new business is looking to make a splash online, they must get several things right. They need to ensure the products and/or services they are offering will help them stand out in the market. They also must ensure they are pricing these products or services at the right level, as they do not want to turn customers away, or let go of potential profits during the first few years. But another factor that is often ignored is the brand or domain name of a business – as it is more important than you would imagine.
The concept behind brandable domain names is relatively simple. When you are opening a new business, you are competing in a massive online marketplace. It is not the same as opening a small business in a tiny town, where you may only have limited competition. When you are opening an ecommerce site, whether it is based in the United States or another country, there are dozens of other sites within your niche that are also competing for the same customers. How will you stand out? Finding the right domain name can help a great deal, as it helps develop an online presence for the business.
With brandable domain names, companies will find it a lot easier to reach out to new customers, promote their brand on social media, and ensure they are gaining ground on the competition with regards to online search engine results rankings. But, companies must also choose a domain name carefully. If you visit one of these websites where they offer brandable domain names for a certain price, you may find yourself gravitating towards the domain names that cost the most. And in some cases, the more expensive a domain name the more sought after it may be. But, you should also look at the situation from your unique perspective.
For instance, if you see a brand name that is available for $15,000, and another one for $800, it is not necessarily the case that the $15,000 one makes more sense for you. In order to choose the right domain name, you must conduct some research. Consider your target market, assess the domain names, company logos and color schemes for your competitors, and try to figure out what types of names are working for startups in other sectors. If you do the research correctly, you should not have too many issues figuring out what domain name is going to work for you.
Now, you may be wondering, why should I even buy a brandable domain name? Why not create my own domain name and go from there? If you do have a great idea that you believe can catch on, there is no harm in going with what you have already crafted. But, if you are a little stumped for ideas, going on these sites can help you figure out what is going to work. These domain names are expensive for a reason – they work. Make sure you look into how they could work for your business!