How To Get Started With Paid Traffic
April 3, 2019
April 3, 2019
What is the first search engine you think of when it comes to PPC (Pay Per Click) ads? Let me have a wild stab in the dark at what you're thinking … is it Google by any chance? … This is what most people think about when planning a PPC ad campaign.
The problem with Google is that their rules often change. Their end customers are not marketers like us but the people who are searching for information on their site. So Google likes to keep each search very relevant to the end customer.
So Google has over the last few years tightened up on marketing campaigns that throw in a load of keywords but the ads may not be relevant to the people searching for it.
These days your ads need to be specific, for example: If your site is about breeding dogs … it is no longer acceptable to just put dogs in your ad … it needs to be 'breeding dogs' or 'dog breeding' … and you may also need to narrow it down to which type of dog too!
So although this is OK, it may take a bit of time to get things right. But on the other hand, do you really need Google? … well Google is a great tool so I would not skip Google altogether, you can come back to Google when you've become more experienced.
But if I was to ask you "How much of the paid traffic market share does Google own?" … 80% … 40% … 60% …? What if I told you that Google owns less than 30% … Does that open your eyes?
So do you think that Google is the all and end all of PPC ads? … Definitely NOT!
Lets look at some reasons to use paid traffic:
1. Massive Volume:
You can drive a huge volume of highly targeted traffic to your website
2. No quality score issues (unlike Google):
Although you may want to focus in more tightly on your ads anyway as it will be good practice for when you decide to use Google. But if your starting out then it does not matter so much to start with. (at the moment!)
The targeting you get with paid traffic is amazing! You can typically target people by age, gender, body type, whether they have children or not, state / province, postal / zip code, education. religion, body height and the list goes on! So how great would it be to be able to target traffic to this level?
4. Less Competition
There is less competition in the information marketing arena … why is this? … because most people are focused on using Google !! But, having said that, the competition will grow!
5. Diversification and Opportunity
You can now diversify your traffic outside of Google. There are many other traffic networks out there with targeted traffic opportunities.
So you can see now that paid traffic can give you a massive boost in sales if is done correctly. A word of warning though … when you first spend out on an ad campaign you can expect to either break even or make a small loss.
This is because some of your ads will work and some will not. You will need to monitor the ads and find out which ones give you the best results, you can then use those ads over and over again and try new ones as well.
Always keep track of your figures. Knowing your figures WILL pay you back. You need to look at the number of impressions that your ad was shown … how many clicks it's had … how much it has cost you … what was your return on investment. It's as simple as that.
Impressions – Clicks – Costs – Returns
5 Simple Steps For Using Paid Traffic
Never spend more money than what you are making.
Your main goal when running your ad campaign is to get people to join your list, so you need to design a landing page to send them to.
Then you will need to test some adverts, try different text, images and banner ads.
Identify the profitable areas and scale up to make them work at there optimum performance.
Repeat the process with different products or markets that you are involved in.
So it's all quite simple, just follow the 5 simple steps above using the information here, good luck!