How do potential students find your online driver ed course when there are literally hundreds to choose from? And how can you get your name at the top of search engines on a limited budget.

The bottom line is, if no one sees your site when they're looking for an online driver ed course then you will not have a very successful business. This has to be the number one problem with any online small business, not getting the customers to click on your website. It can be very frustrating to put in all your time energy and money only to finally get your site up and no one sees it.

A lot of new online businesses think they can just put together a website and the money will start rolling in, that would be nice but it really doesnt matter what product or service you are offering if no one knows about it.

The best way i have found to get your name out there to potential customers is to do search marketing, it is a fairly inexpensive way to target your audience and you can set your own bids for the keywords you want. By going to the major search engines you can sign up for their marketing program. It is really quite simple, after you sign up you will put together a campaign, which will consist of coming up with a title, a short description of your service or product, and adding your website address.

Now it is time to add your keywords, you can use the keyword finder by putting in aa specific keyword related to your product or service, it will come up with hundreds of similar keywords, you can choose to add them or not.

A 'tip' be specific … Do not just add generic keywords that are not specific to your product or service, you will get clicks from people looking for something totally different than what your offering and you do not want to pay for those clicks !! they can add up very quickly. Think about who you are targeting and be specific when adding keywords. it will pay off in the end, not only by targeting your market correctly but also in spending your precious money wisely. You want to make sure at the end of the month you have money in your pocket not their!

Source by Beth Singer