What Are 404 Errors and How to Monetize 404 Errors
April 4, 2019
April 4, 2019
404 errors cause 404 error pages to be displayed when visitors to your website request a page or pages that do not exist or your website has broken links. The standard "Error 404 – File not found" or a similar notice is displayed. This dreaded message does not give your website a good image and does not give any advice to the visitor as to what he did wrong. Consequently, after seeing this error message, an impatient visitor may close the browser and move on, possibly losing a potential customer forever. Moreover, these visitors could pass comments in a forum or blog advising people not to visit your website because of their experience and the damage could be serious.
So how do get around these 404 errors? The normal options you have are:
1. You can manually check all your website links by clicking on them and seeing that they link to where you want them to link.
2. You can use software that will check all your links and report broken links. A simple Google search will show you the software available in the market.
However there is another option that will save you time, solve all your current and future 404 errors and automatically still keep your visitors on your site. This is by redirecting your visitors to a designated page instead of being shown the standard 404 error page. In this manner you can redirect your visitors to:
1. Your homepage. To accomplish this, insert the code "ErrorDocument 404 /index.html" without quotes in your htaccess file. In this way they can continue exploring your site.
2. A custom error page. In this case insert the code "ErrorDocument 404 /page.html", where page is the name of your error page. Here they should be told that they have arrived at an error page. Instructions informing them what to do to stay on your website, such as clicking on a link to go back to the homepage should be clearly displayed. You should include an apology and also a navigation menu or a link to your homepage. You can also invite the visitor to submit the broken link to the webmaster.
You can also try to make additional sales by monetizing your custom 404 error pages. Here are some ways:
1. Place an affiliate product or your own product on the error page.
2. Redirect visitors to a low-priced One-Time-Offer page.
3. Redirect visitors to a low-priced affiliate product.
4. Redirect visitors to your product page.
5. Redirect visitors to a squeeze page so that you can acquire their email address. Although this can not result in an immediate sale, it could give rise to a sale in the future.
The importance of creating custom 404 error pages can not be underestimated. Not monetizing them means that you are leaving a lot of money in cyberspace!