Choosing The Best Font For Creative Logo Design
April 5, 2019
April 5, 2019
An in depth look at one fascinating aspect of logo creation.
Logo design is an art unto itself. Many people think that designing a logo is all about creativity and proficiency in a design program. Surprisingly it takes a bit more than an artist's eye to create a truly premium logo.
Experienced designers know the importance of choosing the correct font to accompany the artwork they are creating for the client. So what does it take to be able to determine when the font is "right" or not? It takes experience and a keen eye. Logo designers do this type of work every day. They see the most chosen fonts for any given industry and will be able to tell you what the more popular fonts are associated with in the minds of most people.
Often the client will not view fonts this way, they more likely scroll through the font choices until one strikes an appropriate emotional chord. The only problem with this is that most people do not recognize that the reason they feel certain way has to do with an association that is being made. They have seen this font somewhere before, probably hundreds of times, and they have created a brain space for that font that makes them "feel" like. There are fonts that remind people of eating healthy and health foods like "Tempus Sans ITC". The font "chiller" is a common internet logo font and often reminds people of Halloween, horror and bad metal bands, while "Curlz MT" often makes people think wiccan, head shop, and humorous novelty shops.
Many clients love the font "comic sans". This is a very common font and is used broadly across the web. It's great for creating familiarity but it lacks originality and has been slightly overused. A good designer will take your appreciation of this font and translate it to a better business logo by selecting a more current choice with a similar feeling so you can stand out from the pack.
It is also a good idea to update all company logos to more contemporary imaginings. Sometimes looking through a more established company's history can yield surprising finds on just how much their logo has changed, or not, over the years. This is most evident in the world of programming. Every time a new version of the software is released the logo and often the font is updated to match the most current trend in creative logo design. However you slice it, font choice is important and more in depth than most people give it credit for.