10 Tips For Increasing Your Landing Page Conversion Rates
April 7, 2019
April 7, 2019
Let's face it … You can have THEE most incredible campaign or advertisement in the entire world, but the ultimate goal is to not only improve your CTR, its improving landing page conversion rates.
Yes, the first step is to entice people to click on your ad, whether it be a PPC ad, Banner Ad, Craigslist Ad, etc. But … once they click on it … then what?
Lets say your ad is so exciting and people just can not help but click it to see what's on the other end. If what they see on the other end is a crappy thrown together landing page that says "enter your email here so I can send you bull crap" (obviously an exaggeration), then your conversion rates, my friend, are simply going to suck.
You may even THINK your landing page is good, but if you do not test it with others, or if your not getting conversions, then something needs to change.
Take a look at these 10 tips that can help you in increasing your landing page conversion rates.
Make sure you're using landing pages that directly correspond with the offer you are promoting. It needs to be targeted to that specific niche or it will make no sense.
2. MINIMAL FORM CONTACT INFORMATION
Name and Email is usually all you need. If I see a field where I am required to enter my phone number, I am out of there. Simply put … screw that. If you are going to add more fields, make them optional, unless your offer is something that requires a phone number. If that is the case, you want people who are willing to give it to you.
3. CALL TO ACTION
Have a worthy call to action. Make them so hungry for what you are offering them that they have no choice but to enter their email to get their hands on it. This can do wonders for increasing your landing page conversion rates because simply put, people want to be told what to do next. Tell what what to do! Tell them to "click here" or "get it now!"
4. KEEP IT SHORT AND SWEET
Do not bombard them with copy that they have to spend 10 minutes reading. Have a nice bold headline that grabs their attention and entices them to want to know more in a matter of seconds, not minutes. Plus, no one wants to read through paragraphs of crap. People are impatient (I know I am …).
Create a feeling of urgency in a sense that if, for example, they do not act now they may never again have the chance to get a hold of this great information, and that they absolutely, positively do NOT want that to happen. This can do wonders for increasing your landing page conversion rates.
6. KEEP IT SIMPLE
Not too many flashy banners or tons of copy and images. It will distract the person from the main reason you sent them to the page. You want them to convert FAST.
7. BE CLEAR
When someone clicks on your landing page, the heading and subheading should be packed in a few words and SHORT sentences with everything they need to know about why they are there and what the benefits are.
8. ABOVE THE FOLD
Personally, my landing pages are extremely short and you can not even scroll down because there is not enough content. HOWEVER, if your page is longer, make sure your opt in form is above the fold (the area the user sees when they first see your site, before they scroll down). This goes for important copy as well. Keep it above the fold. Many people will not even take the time to scroll down. I have seen so many websites where the form is way at the bottom and I would have never known it was there had I not scrolled down. Others, on the other hand, are smack dab in my face as soon as I visit the website. When it comes to "increasing your landing page conversion rates", this one is a biggy.
9. MAKE YOUR CONTENT POP
Whatever your headline or call to action is, make it pop. Use catchy bright colors and make it stand out so it is staring them right in the face.
10. TEST, TEST, TEST
Make sure to test and compare landing pages. Set up a few landing pages for the same offer and see which one works better. Then get rid of the least converting one. Change maybe one thing at a time to see if that helps conversion rates. If not, change something else. Or maybe change it altogether and start over if nothing is working. A lot of testing will go a long way.
These tips are only a select few, but I hope they help you in some way in increasing your landing page conversion rates! You could be missing out on sales and not even realize it, because of your landing page. If you are not testing, how will you know if something works better or not? Thanks for reading. Talk to you soon!