SEO (or search engine optimization) means improving the visibility of your site in search engines or organic (unpaid) search results. SEO is a form of online marketing that allows your website to be seen by both search engines and visitors. Successful SEO marketing means one of the first places in the search list in accordance with the keywords. SEO may include various types of search such as video search, image search, local search, and vertical search. The more frequently your site appears in the search results, the more visitors you have.

When you choose organic SEO, you should know about white hat techniques and black hat techniques.

All kinds of deceive like fake backlinks, too many links in the footer, hidden text are black hat techniques and you can not go too far with it as search engines are clever in detection of a fraud.

Usually SEO campaign contains some organic SEO techniques.

Website analysis that involves analyzing internal linking, generated code, basic SEO rules for pages, like file names, anchor text, subheadings and so on.

Keyword research and keyword relevancy: fresh content should be based on a list of keywords and they must be checked for relevancy.

Information about planning and content developing: the correct use of the keyword list and linking between articles.

Use proper linking as it will help you push forward your content and your site will be indexed by search engines.

Watch your competition and analyze Google reports. Keep in touch with your market and stay ahead of your competition using tools like Google Insight for Search, Google Alerts and Google Trends.

The main task of the SEO process is to make your online promotion of your website more effective. Due to SEO any online business may become more successful and visible in search engines.

Source by Julian Lee