SEO Tips For 2016
March 27, 2018
March 27, 2018
With the year hit by a wave of competition from various firm’s websites, one will need to re-evaluate their SEO status. This is if they want to remain competitive in the page ranking of the search engines. The year has brought a set of changes and new ideas on how people are marketing their products. To remain relevant, one will need to make sure they are up to date with all the developments. Getting visibility and lots of traffic into your site will take more than just the products that you are offering. If your services and products are not easily accessible for your visitors, they will leave for somewhere else. In the last couple of years, many marketers have realized the importance of SEO. Many have begun to appreciate the coming of more internet devices such as mobile phones. If your site cannot load on a smartphone, then you might be losing a lot of potential customers for your business. Below are a few tips to help you remain up to date with what the consumer is looking for:
Social content prominence
In the coming days, content on social media platforms such as Facebook, Twitter and others will gain a lot of importance. These platforms have millions of users and thus they are a great source of traffic for any website. Social content will be a great boost for SEO for any site and will many websites to be ranked first by the search engine. One will thus need to get ready to use valuable social content in order to optimize your site. This will give you greater visibility from your searchers. Whenever people search for content related to your company or business, the social media page are the ones that come first. The Facebook page of that firm comes in the first results and thus the importance to use these platforms.
Videos are still ruling
Video content marketing has been gaining momentum and is stopping at nothing. Videos are good when it comes to engaging and entertaining the audience. By using videos that are of high quality content, it can increase the ranking of a site. There is research that showed an average of 62 percent of all searches in Google are videos. Videos have had a great role in SEO of any site for a company.
Is the site of your company mobile friendly? If it is not, then you could be locking out your chances of increasing traffic to your site. Many people are now using tablets and smartphones more often than their computers. This means your site will need to load on these devices without problems. This is to ensure your clients and visitors don’t get tired of waiting for your site to load for hours. In 2016, one should plan to optimize and come up with SEO strategies that will work for mobile searches.
This is a trend that is gaining roots and will play a big part in 2016 for all mobile searches. Many internet users are getting more concerned with mobile apps and if your firm has none, then its time you took the advantage to launch one. The apps give people an easier time when they want to access your products and services.