Practical Tips for GEO-Targeting SEO
May 23, 2018
May 23, 2018
Research indicates that customers found that those campaigns optimized with GEO-targeting results in mind are more successful from the SEO point of view.
SEO, the acronym of Search Engine Optimization, is the process and techniques that generate quality web traffic from search engines. Web traffic, in natural, has no physical boundary. A gift or an auction website may get visitors from Boston, London, Paris or Hong Kong. Visitors around the world not only use different languages, but also have different tastes for layout, navigation and styles. Besides the general web design and SEO principles that have proven to work well in bringing search traffic, a few tips for GEO-targeting SEO will increase the chance of success for businesses that promote their businesses online across regions of different culture background.
1. GEO-targeting Design
Websites targeting multiple GEO regions may have a few versions of the site. And each version targets one particular language. For the same version, the page may be configured according to the location automatically. It’s a common practice to use IP address to identify the geo region of a visitor. For design of each version, make sure to work closely with the designers who really know about that market. The design of the website should suit the style and taste of the local users. A website targeting US market has much better chance of success if a Boston web design company is involved, instead of a web design firm from India. Geo-targeting depends on the user’s settings. As an example, an English web site may display different versions according to the user’s location, whether Canada, Australia or the United Kingdom, since Geo-targeting identifies the user’s keyword settings, language and location.
2. GEO-targeting Promotion
All major search engines serve the search results based on both what users are looking for (the quires) and where they come from (location). In fact, major search engines Google, Yahoo Search!, and Microsoft’s Live search all have a different version of the main search engine for either major language or a country. A searcher from UK will see the different search results than a searcher from Australia even though they use the same search engine and search for the same term. Search engines rank pages according to what kind of links a site is pointed and where the links are from. If a website site gets most of links from UK, the site will rank well when UK users look for information in a search engine. If you’re not located in the GEO market you target, work with a local SEO firm is productive and rewarding. A Boston internet marketing company that really knows about Boston SEO will do a much better job for acquiring links from either US sites or Boston local websites.
3. GEO-targeting Analysis
GEO-targeting SEO doesn’t end at SEO-targeting promotion. To fully understand visitor behaviors of each GEO market, try using geographic Meta data for accurate results.
Several Boston Internet marketing companies have used Web analytic software and IP databases that provide a range of locations for specific requirement when a version of a web site or advertisements need to reach only a specific city within the states.