Everything You Need to Know About Mobile SEO
June 2, 2018
June 2, 2018
Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimized your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.
What is the Importance of Mobile SEO?
Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.
Google's Mobile-first Index Raised the Importance of Mobile SEO
Making websites mobile-friendly was a concern amidst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.
Websites with Responsive Design Fares Well on Search Engines
When developing your mobile website, you are going to have 3 options – responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.
Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.
Important Considerations for Mobile SEO
The digital and mobile landscape undergoes rapid changes. So, even once you have a foolproof mobile SEO strategy, significantly invest in upgrading it.